FREE MASTERCLASS REPLAY

The Premium Offer Equation

How to Turn Your Existing Offer Into a $3K–$10K+ Offer You Can Confidently Sell

For established coaches, consultants, and practitioners who know they're great at what they do, but whose pricing and offers haven't caught up with their expertise.

I'll walk you through the three shifts I've helped my clients make so they can charge more without just packing their calendars with more clients and calls. You'll see why raising your price alone isn't enough, and what needs to change about your buyers, offer, and sales process to make premium pricing work.

WATCH THE FREE MASTERCLASS
Laura Schoenfeld

Watch the free masterclass replay. Replay expires November 1, 2026.

Video Poster Image

Before you raise your prices, watch this.

Ever notice how some people happily pay thousands more for a solution while others hesitate at your current price?

It's not necessarily because one person has more money or a worse problem. And the answer definitely isn't just adding more sessions or bonuses to justify your price.

ELEVATE YOUR AVATAR

Why some clients will gladly invest more to solve the same problem.

Learn how to spot the people who already value your solution enough to pay premium prices, even if they have the exact same problem as someone who won’t.

SHIFT THE VALUE PERCEPTION

Why adding more can make selling harder, especially for premium buyers.

See how extra calls, content, and access can actually turn off your best buyers, and what they’re really paying for instead.

UPGRADE YOUR SALES PROCESS

Why higher conversions don’t come from memorizing a sales script.

I’ll show you how to stop treating every hesitation like an objection to overcome, so you can recommend your offer without feeling pushy.

You’ll leave knowing which of these three things is most likely keeping your current offer from selling at the price you want.

What changes when your offer finally reflects your expertise?

In the replay, I share what actually changed behind these client results.

Because no, the answer wasn’t to just triple their prices and hope people would pay.

4X THE OFFER PRICE

Cindy Viers

Cindy was stuck selling her $1,800 offer, even though she knew she could help clients at a much deeper level. After refining her offer and how she sold it, she confidently began enrolling clients at $7,200 and grew from around $7K to over $30K months.

$72K GROUP LAUNCH

Michelle Yates

Michelle's audience was growing, but too many of the people coming in weren't a good fit. Once her message spoke to the women who valued freedom from food noise most, she pre-sold 11 spots and went on to a $72K group launch.

$850 → $2,897

Sarah Amidon

Sarah had specialized expertise and plenty of clients, but was charging just $850 for highly personalized work. She learned to position the value of her process, raised her offer to $2,897, and could earn more without packing in more appointments.

4 CLIENTS IN ONE WEEK

Leigh Merotto

Leigh kept hearing “I need to think about it” and watching interested prospects walk away. She changed how she handled those conversations, broke through her sales slump, and enrolled four clients in one week without lowering her price.

DOUBLED HER REVENUE

Lindsey Lusson

Lindsey used to dread sales calls and considered dropping them completely. She learned to recommend her offer without feeling pushy, raised her group pricing, and grew from $10K–$15K months toward $40K months while working 30 hours a week or less.

ON THE EDGE OF HER FIRST $10K MONTH

Jessica Roocroft

Jessica had years of IBS expertise but was stuck at roughly $2K–$5K months. By positioning her specialized support for clients who truly valued it, she attracted better-fit buyers and came within one enrollment of her first $10K month.

Individual client results are not guaranteed outcomes.

READY TO PUT THIS INTO PRACTICE?

Ready to build an offer you can confidently sell?

What if the offer you're already selling could bring in more revenue without adding more clients, calls, or work to your calendar?

That's what we're working toward inside The Premium Offer Lab. If you're ready for an offer that reflects the expert you've become, I'd love to show you how we're making that happen together before the end of 2026.

SEE HOW THE PREMIUM OFFER LAB WORKS
Laura Schoenfeld