THE PREMIUM OFFER LAB™
A 6-week live implementation experience for established coaches, consultants, practitioners, and experts ready to uplevel their offer.
20 spots • 5 VIP upgrades • Application only
First cohort starts November 2.
Applications close November 1 or when the cohort is full.
You already know how to get people incredible, long-lasting results. You've spent years developing the expertise, judgment, and experience that make your work different.
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AÂ premium offer that attracts people who are serious about solving the problem.
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A price that makes sense for the value you're creating.
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A sales process that feels like a confident recommendation instead of a performance.
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And a business where you don't need to keep taking on more clients just to make the numbers work.
That's why it can be so frustrating to look at your business and realize you're still pricing your work based on what feels “normal” for your industry.
You look at what your colleagues charge.
You compare packages.
You wonder whether people will pay more.
Before long, you've created a more expensive offer that also takes more of you to deliver.
It's to create an offer that is more valuable to the right person.
Because the same problem can have very different value depending on who's experiencing it.
The person who is mildly interested in solving a problem is going to think very differently about your offer than the person who has been trying to solve it for years and is finally ready to do something about it.
They're often looking for:
Your offer needs to communicate that value.
That's the business we're building.
INTRODUCING
This isn't another course where you watch a bunch of lessons, download some worksheets, and promise yourself you'll get to them next week.
We're building it together.
Each week, we'll work on one part of your premium offer and sales system during the live call.
You'll get my custom GPTs, skills, and prompts to help you move through the work quickly instead of spending days staring at a blank Google Doc.
And you don't have to wait until Week 6 to start selling.
Some people will be ready to start selling their new or refined offer before the six weeks are over.
A premium offer isn't created by simply changing $1,500 to $5,000.
Three things need to work together.
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Identify the people who get the most value from your expertise.
We'll look at who has the strongest reason to solve the problem, who is most likely to value your approach, and who makes you think:
“I want more clients like this.”
You'll stop trying to make one offer equally compelling to everyone.
02
Your client isn't paying for the number of calls, modules, PDFs, or bonuses you can fit into a package.
They're paying for what your expertise helps them achieve, avoid, understand, and solve.
We'll turn your deliverables into a clearer picture of the actual value you're creating.
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You don't need to become better at convincing people.
You need a sales process that helps the right buyer understand the value, determine whether your offer is the right fit, and make a confident decision.
We'll build a process that feels more like diagnosis and recommendation than persuasion.
It means a better solution to a problem that matters.
01
We'll identify the buyer who gets the most value from your expertise and sharpen your positioning around them.
A clearly defined premium buyer and a much stronger understanding of why this person is willing to invest more to solve the problem.
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We'll refine your promise, positioning, structure, pricing, and delivery around the result your best-fit client actually wants.
A premium version of your existing offer that doesn't depend on piling more stuff into the package.
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The best way to get the right buyers for a premium offer is to filter them in the application process.
We'll build the path that takes someone from interested → qualified → ready to make a decision.
An application and sales pathway designed around your premium buyer that gets the right people into your sales calls from the beginning.
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You don't need to wait for strangers to magically discover your offer.
We'll identify the people already in your world who could be a strong fit and create a natural way to invite them into a conversation.
A practical strategy for generating demand without relying on constant posting or another exhausting launch.
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We'll build a sales conversation that helps you understand the person, diagnose the problem, qualify the fit, and confidently recommend your offer when it's right.
A step-by-step sales process you can actually trust, no sleazy bro-tactics required.
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We'll put everything together and create a plan for getting your premium offer in front of the right people.
A marketing and promotion strategy you can continue using long after the Lab ends.
We'll build each step together on the live calls.
And you'll have my custom GPTs, skills, and prompts to help you complete the work in about an hour rather than spending an entire week figuring out what to do.
And ideally, to already be selling it before the six weeks are over.
You know exactly who gets the most value from your expertise and why.
Your offer is built around a meaningful result, not a pile of deliverables.
You understand why the price makes sense instead of hoping the buyer agrees.
You have a clear path for turning interest into qualified applications.
You know who to invite, what to say, and how to create demand.
You can lead a sales conversation without overexplaining or trying to convince someone who isn't a fit.
You know how to keep getting your offer in front of the right people.
Cindy was an experienced nurse practitioner specializing in women's hormone health.
She had an established offer and was averaging around $7K months, but her signature offer was only $1,800.
We worked together to elevate her buyer, strengthen the offer, and sell it at $7,200.
She didn't need a new business model.
She needed to build a higher-value offer around the expertise she already had.
Sarah is a Registered Dietitian doing highly specialized nutrigenomics work involving genetic interpretation, clinical judgment, research, and personalized recommendations.
But she was pricing herself based on what she thought a dietitian could reasonably charge.
Her 3-session package with genetic testing was $850.
We shifted how she understood the value of the work she was actually providing.
The shift wasn't simply convincing herself she was “worth more.”
It was understanding what her clients were actually paying for.
Lindsey runs a high-ticket group program helping women with amenorrhea restore their periods and fertility.
Her sales calls had become emotionally draining because she felt like she needed to make each one work.
We changed how she approached the conversation.
Instead of trying to convince someone to buy, she focused on understanding the person, diagnosing what was happening, deciding whether the program was a fit, and confidently recommending it when it was.
And she was doing it while working around 30 hours a week.
These examples are from Laura’s coaching work, rather than this new program. Individual results are not typical or guaranteed; outcomes vary by business and circumstances.
Here are more examples of clients who have used these strategies in just the past few months.
Michelle is an experienced dietitian who helps women break free from obsessive thoughts about food, binge eating, and the feeling that food is running their life.
We got more specific about the woman who was most motivated to solve that problem.
$40K in projected sales before her public launch.
The lesson?
You don't necessarily need more people. You may need a more aligned buyer.
Jessica is a dietitian specializing in IBS-D, helping people with chronic diarrhea and food restrictions calm their gut-brain connection and eventually tolerate foods they've been avoiding.
When she joined NBA, she was making roughly $2K–$5K/month and wanted consistent $10K+ months.
By May 2026, she was about $2,500 CAD away from her first $10K month.
And she was doing it while building a business that felt less exhausting than the one she'd built before.
She was becoming more selective about who she served, staying in her niche, and referring out clients who weren't a fit.
Leigh is a Canadian Registered Dietitian specializing in digestive health for active and endurance athletes.
She already had a strong premium offer, but she was getting more “not now” responses after sales calls.
We changed how she approached the sales conversation.
Instead of trying to convince someone to buy, she focused on qualification, diagnosis, and confidently recommending the offer when it was the right fit.
Same expertise.
Same business.
A much better sales process.
These examples are from Laura’s coaching work, rather than this new program. Individual results are not typical or guaranteed; outcomes vary by business and circumstances.
I attract a lot of health experts because that's where I built my own expertise and reputation.
But the underlying principles apply to any coach, consultant, practitioner, or expert with legitimate expertise and a valuable problem to solve.
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A career coach helping women make a strategic career change.
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A fitness coach helping women over 40 get stronger without constantly getting injured.
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A therapist helping high-achieving women recover from burnout.
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A relationship coach helping women build healthier long-term relationships.
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A fertility practitioner helping women navigate complex fertility challenges.
The question is:
You don't need dozens of new clients.
Let's say your current offer is $1,500.
4 clients
4 clients = $6,000
Now imagine the same offer at $5,000.
4 clients = $20,000
SAME NUMBER OF CLIENTS
Same number of clients.
That's the economic opportunity of improving your offer.
Not because everyone should charge $5K.
And not because changing the price automatically creates more sales.
If you take your current $1,500 offer and change the price to $5,000 without changing:
You haven't created a premium offer.
That's why we're changing the underlying pieces rather than simply picking a bigger number.
The work we're doing can affect:
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Who you're able to attract
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What you can charge
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How many clients you need
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How confidently you can sell
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How much revenue each client generates
For the right business, these changes could create $50K–$100K+ in additional annual revenue.
And you don't need dozens of new clients for the economics to matter.
Two $3K sales would generate $6K in revenue.
One $5K sale would generate $5K.
I'm not promising that you'll make those sales.
I'm showing you why the economics of improving your offer can be significant.
Or 3 monthly payments of $999
You'll build each piece with me on the live calls.
Or 3 monthly payments of $1,999
Everything in The Premium Offer Lab, plus:
Only 5 VIP upgrades available.
Because I want to make sure a premium model actually makes sense for your business.
This isn't about deciding whether you're “good enough.”
I'm looking for people who have:
I'll review every application to make sure the Lab is a strong fit for your business and that we're creating a cohesive group of established experts who can learn from each other.
This is for an established expert who knows they have something valuable and is ready for the business to reflect it.
✔️ You already have an offer people are buying.
✔️ You have real experience getting clients results.
✔️ You know your current pricing doesn't fully reflect the value of your work.
✔️ You're tired of competing on price.
✔️ You want to work with fewer, better-fit clients.
✔️ You want to raise your price without adding a ridiculous amount of stuff.
✔️ You're willing to sell while we're building.
✔️ You're ready to make decisions and implement.
đźš« You're still trying to figure out what you want to sell.
đźš« You haven't worked with enough clients to know what you're good at helping people achieve.
đźš« You want someone else to build your business for you.
đźš« You aren't willing to sell while we're building.
đźš« You want to sell a $10K offer without the expertise to back it up.
đźš«You're primarily looking for more information rather than implementation.
 No.
We'll start with what you're already selling and identify what needs to change.
You may need to change the buyer, promise, structure, positioning, pricing, or sales process.
That's actually a great place to start.
We'll look at who you're selling to, what they believe they're buying, and where qualified buyers are getting stuck.
You don't have to jump straight to $10K.
Sarah raised her offer to $2,897 and changed the economics of her business without creating some giant $10K package.
It needs to make sense for your buyer, your expertise, your delivery, and your goals.
Most of my clients don't actually hate sales calls.
They hate feeling like they have to convince someone to buy.
Once you're talking to the right buyer about an offer you believe in, the conversation becomes much more about fit and recommendation than persuasion.
That feels very different.
No.
You don't need thousands of followers.
You need enough of the right people to start conversations with.
We'll focus on qualified buyers, handraisers, applications, and a sales process that makes it easier for the right people to say yes.
Even better.
We're not going to rebuild something that's already working.
We'll identify where qualified buyers are getting stuck and fix the actual bottleneck.
The goal is about an hour of focused implementation between calls.
You'll have custom GPTs, skills, and prompts to help you move quickly.
And we'll build each piece together on the live calls.
You'll have access to the replay.
But the live calls are where we're actually building and refining the work, so I strongly recommend attending whenever possible.
It doesn't need to be.
You need an offer you've actually sold, real client experience, and enough evidence to know what you're good at helping people achieve.
That's what we're building.
That's one reason this is application-only.
We'll look at your business, expertise, offer, clients, and goals to determine whether a premium model makes sense.
We'll talk through your application and make sure you understand what you're signing up for before you enroll.
This isn't about getting as many people into the room as possible.
Now let's build the offer that allows your business to reflect it.
❌ You don't have to be the cheapest option.
❌ You don't have to keep adding more to prove you're worth more.
❌ You don't have to take on twice as many clients.
❌ You don't have to become a completely different kind of salesperson.
âś… You can build an offer around the work you're already exceptionally good at.
âś…Â You can work with people who are serious about solving the problem.
âś…Â You can charge a price that reflects the value of the solution.
âś…Â And you can build a business where more revenue doesn't automatically mean more of you.