FREE LIVE MASTERCLASS FOR ESTABLISHED COACHES AND PRACTITIONERS
The Premium Offer Equation
How to Turn Your Existing Offer Into a $3K–$10K+ Offer You Can Confidently Sell
You've spent years developing your expertise, getting results for clients, and building a business around work you genuinely love.
And whether you're ready to finally charge what your expertise is worth or you're looking to earn more without taking on more clients, you know there's an opportunity to do things differently.
What if your next step isn't creating a whole new offer, but learning how to position the one you already have... so the right clients recognize its value and are willing to invest more?
In this free masterclass, we'll look at what makes an existing coaching or consulting offer worth $3K–$10K+, how to position it for clients who are ready to invest, and how to confidently sell it without adding more work to your plate.
Free live online training + Q&A. Your contact information is safe with us.
Free live online training + Q&A. Your contact information is safe with us.
THE PROBLEM
Your work gets results. So why does charging more still feel so hard?
Maybe you've been charging the same rates for years, even though your experience, expertise, and client results have grown significantly.
You're ready to charge more, but you're not entirely sure what would make someone willing to pay $3K, $5K, or even $10K for your offer.
Or maybe your business is already doing well. You're getting clients, making good money, and delivering excellent results. But you've reached a point where you don't necessarily want more clients, more appointments, or more responsibilities.
You want a business model that allows you to earn more while being more intentional about how you spend your time.
Either way, you've already built something worth building on.
The question is: what could change if your offer, your pricing, and the clients you attract better reflected the expertise you bring to the work?
But every time you think about raising your prices, the same questions come up:
01
Will people really pay that much? In this economy?
02
Why would someone choose me when they can get help elsewhere for less?
03
Do I need to add more of me to make my offer worth the price?
04
What if I raise my rates and suddenly nobody wants to buy?
And if you're like a lot of the experts I work with, your first instinct is to add more.
More appointments. More resources. More access to you.
But what if your offer doesn't need more stuff to be worth more?
Some of the value in your work may be so familiar to you that you barely think to mention it.
The patterns you recognize, the decisions you help clients make, and the problems you know how to work through can feel obvious when you've spent years developing that expertise. But they're incredibly valuable to the right high-paying client.
In this masterclass, we'll look at what the right clients need to see in your offer, and how that could change the way you position, price, and sell it.
Because the goal isn't simply to charge more.
It's to build a business where you're working with clients who are excited to invest, committed to doing their part, and are truly a great fit for the work you do best.
WHAT YOU’LL LEARN
The 3 Shifts Behind an Offer That Can Command a Premium Price
SHIFT 01
Who actually values your expertise enough to pay more
Two people can need the same help and have completely different reactions to your price.
I'll show you what to look for beyond whether someone can afford your offer, and why it changes who you want to attract.
SHIFT 02
Why adding more isn’t the answer to charging more
Before you add another appointment or bonus, what if there's value in your existing offer that you haven't learned to make visible yet?
We'll look at what buyers are actually paying a premium for, and why providing more access to you may not be what makes the difference.
SHIFT 03
What makes a premium offer easier to sell
You've helped clients get results. So why can explaining your offer still turn into a conversation about cost?
You'll discover what qualified buyers need to understand before a $3K–$10K+ investment can make sense to them.
Plus: We'll look at how to apply these ideas to the offer you're already selling, so you can identify what deserves your attention first.
A REAL CLIENT EXAMPLE
From a $1,800 offer to a $7,200 offer.
Without starting over.
When we started working together, Cindy had been in business for about 18 months and was averaging around $7K in monthly revenue.
Her signature offer was priced at $1,800.
She had the experience, the expertise, and an established service that went far beyond a typical nutrition or weight-loss program.
What needed work wasn't her clinical expertise. It was how her offer was positioned, priced, and sold.
Together, we focused on attracting better-fit buyers, strengthening her offer, and improving her sales process.
BEFORE
$1,800
Standard Offer
AFTER
$7,200
Premium Offer
The best part?
Cindy Went From $7K to $30k+ Months In Less Than 6 Months
By her second business birthday, Cindy also reported surpassing $30K revenue months, compared with approximately $7K months before we began our work together.
She didn't need an entirely new business model. She needed a different way to position and sell the expertise she already had.
This is one client's experience, not a typical or guaranteed outcome. Results vary based on each business and its circumstances.
IS THIS FOR YOU?
This masterclass is for you if...
You Have:
Proven experience
You're an established coach or practitioner who is already getting paying clients and has a track record of helping them.
Specialized expertise
Your approach provides more specialized or comprehensive support than the conventional options in your industry.
An existing offer
You have an offer you already sell and want to build on what’s working instead of starting from scratch.
And You Want:
Better client results
You want to help clients get better results by improving who you work with and how you set them up for success.
Committed clients
You want clients who value your expertise, are willing to pay for it, and follow through on the work.
Sustainable delivery
You'd like to work with fewer, better-fit clients at higher prices without increasing your delivery workload.
If that sounds like you, you're in the right place.
MEET YOUR HOST
Hi, I'm Laura Schoenfeld.
I've spent 14+ years building online businesses, generated nearly $4 million in my own business, and coached more than 400 coaches, practitioners, and experts.
I've sold $5K+ offers as a dietitian and $30K+ offers as a business coach.
So I've been on both sides of this.
Building and selling an offer around my own expertise, and helping other experts figure out how to do the same.
And one thing I've learned?
Charging more isn't always about doing more.
Sometimes, the most important changes have nothing to do with adding another appointment, resource, or bonus.
That's exactly what I want to show you in this masterclass.
FREE LIVE MASTERCLASS
Your $3k-$10k+ coaching or consulting offer might be closer than you think.
You don't need to start over, become a completely different kind of coach, or fill your calendar with even more appointments to explore premium pricing.
You already have experience, expertise, and an offer that's helping people. Imagine being able to explain its value with more confidence, so the right prospects can see why your approach could be worth a higher investment.
Bring the offer you're already selling. As we walk through the three shifts, you can consider what they could change about your pricing, the clients you attract, and the business you want to run.
Join me for The Premium Offer Equation, and let's look at what needs to change before you raise your prices.
WEDNESDAY
October 21, 2026
3:00–4:30 PM Eastern
THURSDAY
October 22, 2026
11:00 AM–12:30 PM Eastern
Both sessions are free and include live Q&A.
This training is educational and does not guarantee specific pricing, sales, or revenue outcomes.